The one about the WBFF…

A couple months ago I had the opportunity to interview Allison Dillett, the Vice President of the World Bodybuilding and Fitness Federation (WBFF) about their very first competition in Halifax.

With the 2012 Atlantic Championships just over a month away I thought I would share the article. Hopefully anyone who lives in the Halifax, N.S. area will be prompted to get themselves a ticket and the rest of you… well, maybe you’ll just find it interesting. 🙂

I’ll post the text article here but you can also take a look at the full magazine layout that I designed! I’m pretty proud of it, it turned out exactly how I wanted.

To view the PDF version click here: Survival of the Fittest by Julia Kirkey

To view the text version read on!


It’s one part Victoria’s Secret fashion show, one part Miss America pageant and all muscle. This May, Maritimers can test their brawn in an elite bodybuilding competition sponsored by the World Bodybuilding and Fitness Federation.

Based in southern Ontario, the organization says its goal is to give athletes unlimited opportunities and set a new standard in bodybuilding, fitness and modeling. Since its creation in 2007 the WBFF has expanded to hold competitions across Canada, the United States, and overseas.


Until this year though, there had been no Canadian competition east of Quebec but that has changed with the addition of the WBFF Halifax show May 26th at Casino Nova Scotia. WBFF vice president Allison Dillett says the competition is coming to Halifax because of demand.

“(We) want to grow our events in major cities across Canada. Halifax was the next place that we wanted to step foot and expand our events into this great city,” she says.

The event features bikini, fitness and figure model categories for the women and bodybuilding, fitness and muscle model for men. Winners from the Halifax event will move on to compete against over 400 athletes from around the world at the WBFF World Championship in Toronto in August. For the first time ever the big show will also be available through a pay-per-view webcast at

Dillett stresses that all of the amateur athletes who compete in the WBFF are drug-free and gain their muscular figures through training hard, following a strict diet and having a great deal of dedication and determination.

“We do not endorse the use of drugs,” says Dillett. “Our focus is health and fitness. We promote beautiful bodies that women would want to look like and men would want to be with.”

“We don’t promote a highly muscular physique, rather a naturally attained physique that can be appreciated by anyone,” she adds.

Registration information for the WBFF Nova Scotia can be found at


The WBFF’s mandate is clear that in addition to promoting events, athletes and sponsors, it wants to build an international reputation as a socially responsible organization. The federation says part of the proceeds from this year’s world championship will go to the Yellow Brick House, a Toronto-based charity that supports abused women and children.

Tickets for the Halifax show cost $59.95 or $69.95 for VIP tickets.
They can be purchased through or by calling the box office at (902) 425-7777. •

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